Barcelona President Josep Maria Bartomeu is in talks with at least three companies over the possibility of selling the Nou Camp stadium naming rights.
The news comes following Barcelona’s 1-1 draw with Chelsea in the Champions League last 16 on Tuesday and is believed to be part of the stadium renovation.
Nou Camp has been the home to Blaugrana since 1957 and the costing of the scheme to upgrade their facilities and the surrounding area comes to around £500m.
In an interview with Bloomberg, Bartomeu explains the logistics behind the naming rights which are deemed to be worth around £250m and could potentially pay for over half of the stadium improvements.
“There are two of three companies we are talking to, our partner will probably bring us half of the investment,” he said.
“One of the objectives of the club is to earn money every year, of course, because we have to reinvest that money in players and real estate.”
LaLiga News UK previously reported that the LaLiga giants were looking to change their stadium name back in October when Spanish pharmaceutical giant Grifolis were rumoured to have agreed a 30-year deal.
The project known as the “Espai Barca” is set to commence in 2019 and is esitimated to take up to four years.
While the arena undergoes construction, the senior side will continue to play their matches there with the seating areas receiving work in the summer break.
Bartomeu believes the work will be great for the city of Barcelona.
“Espai Barça is a total renewal of the stadium, but not only the stadium, also part of the city of Barcelona, because we will have a new arena.”
Bartomeu also hinted at the futures of Lionel Messi and Andres Iniesta, he is hopeful Barcelona will be able to keep hold of both players at the club in the future.
“We want to play good football, practice it in a unique way, and Leo Messi is our key player,” he enthused.
“Andres Iniesta is an example. We want him here not just as a player, but as a legend. And I hope it’s the same with Messi. He has a four-year deal, but I don’t think it will be his last deal.”
Despite all the controversy surrounding the club in recent times due to the ongoing arguments around possible Catalan Independence, Barcelona remains a large city with a club who has the best global reach football has to offer.
So having the chance to impose your company name on the Nou Camp Stadium will come at a premium.