Team Spotlight: Valencia and their other sporting interestsMarch 23, 2018
Most Spanish football clubs are also invested in other sports, for example Real Madrid and Barcelona both have basketball and handball teams.
However, Valencia have taken a slightly different route to expand, taking on an eSports team and have previously held partnerships with motorsport teams.
From MotoGP bikes sporting the Los Che’s crest to becoming a ground breaker in online gaming, we take a look at the football side’s other interests.
Valencia’s other sports
While it is uncommon for English clubs to dip their hand into other sports, in Europe, it is a regular occurrence.
Barcelona has teams in basketball, handball, futsal and roller hockey among others, while German outfit Bayern Munich have chess, bowling and table tennis squads.
Yet, Valencia have taken an unusual route to expanding, choosing the newcomer of eSports and forming partnerships in the thrilling world of motorsports.
Valencia racing ahead
Their involvement began when they linked up with Panasonic Toyota Racing in 2003, as part of a deal that fell in line with their shirt sponsor at the time, Toyota.
This deal covered the car manufacturer’s Formula 1 and Super GT teams, while also those using their engines in the Formula Nippon (now known as Super Formula) that is raced solely in Japan.
After their sponsorship with Toyota ended in 2008, so did Valencia’s involvement with motorsport until six years later, when they returned but not with cars.
They formed an agreement with Aspar, also based in the Spanish city, with a selection of their memorabilia displayed at Los Che’s stadium Mestalla, in return for the La Liga outfit seeing their crest on show on each of their six bikes across the MotoGP, Moto2 and Moto3 series.
Los Che go digital
While that partnership only last one season, it was not long before they tried their hand at another sport, as they began their journey into the world of online gaming in 2016.
Valencia became the first La Liga club to set up an eSports team, as they entered an industry that was enjoying a meteoric rise, particularly financially.
Since its inception, they have delved into several different games, not just football related, including Clash Royale, Pro Evolution Soccer 18 and Hearthstone.
While Los Che are improving all the time on the football pitch, they continue to expand into other sports off it. Yet they do not follow the trend, they start it.