Marca are reporting that Barcelona are looking for €300 million to rename the Camp Nou. The outlet also state that the current U.S. tour is a part of that effort. The club are trying to increase the visibility of the brand to attract entities willing to pay for the rights.
More than sporting, the U.S. tour has to do more with the brand because there have been complaints in the past about playing pre-season friendlies in the U.S. The naming rights could be another reason why next year, the club’s pre-season tour will be in Asia. The American and Asian markets are the ones that Bartomeu and company are trying to appeal to.
The €300 million is a bit higher than what the club was initially aiming for. As early as February of this year, they were reportedly in talks with two or three companies regarding the stadium naming rights. The initial valuation of the naming rights was set at €200 million back in 2015 when the agreement to rename the Camp Nou was first approved.
The proposed name change coincides with Barcelona’s plan to renovate the Camp Nou. The total cost of the renovation is said to be around €600 million.
Expect a potential name change to be a topic of conversation among the Barcelona faithful. Especially if the name is outlandish or just plain weird. The name “Camp Nou” is synonymous with Barcelona so whoever does buy the naming rights will have a tough task ahead of them.