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Eleven Sports to focus on La Liga as Serie A is ditched

Eleven Sports to focus on La Liga as Serie A is ditched

Eleven Sports have confirmed that they will continue to show La Liga coverage but have ditched Serie A.

Italian ‘over the top’ broadcaster Eleven who own the rights for La Liga coverage was reportedly on the brink of closure in the UK earlier this year.

The service, which agreed a three-year rights deal with the Spanish top flight at the end of the 2017/18 season when Sky Sports decided not to renew due to a worrying decreasing viewership.

The warning signs were in place for Eleven after just over 6,000 people tuned in to watch one of Celta Vigo’s La Liga matches last season on Sky.

However, it has now been confirmed that they are turning their attentions to focus solely on Spanish football, ending coverage of the Italian and Dutch leagues at the end of February.

“At this stage, our priorities lie with our subscribers who we hope will experience minimal disruption as a result of these developments,” said Eleven Sports in a statement.

“The strategic direction we have chosen allows us to focus on La Liga which not only drives real value for us in the UK and Ireland, but is also a property which we continue to have a valued partnership with in five markets globally.

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“Since our launch in the UK and Ireland, we have shown more live football than anyone else, all at a very reasonable cost for football fans.

“We will continue to look for new rights opportunities to complement action from the Spanish league.”

The channel has only been active in the UK territory for four months after expanding operations following success in Italy, Poland and Portugal respectively.