Japanese media platform SportsNavi has rebuilt its relationship with LaLiga, making it the first official media partner of the Spanish soccer competition in Japan.
The agreement, which will initially run until the end of this year with an extension option, will give Japanese LaLiga fans access to news about the competition as well as “penetration” of all clubs in first hand.
The first exclusive content available as part of the agreement includes a documentary about the revival of Mallorca by Segunda División B in 2017-18 until returning to LaLiga in 2019-20. Japanese international Takefusa Kubo is currently on loan from Real Madrid in Mallorca.
Rubén González, a LaLiga delegation in Japan, said: “At SportsNavi Inc., we will be able to reach more fans. If we reach them on one of the most important websites in the Japanese media landscape and make it their language, we can generate more interest and knowledge of LaLiga. “”
Since opening a base in Japan in 2017, LaLiga has focused on bringing Japanese fans closer to knowledge about their competition and clubs, and supporting local institutions and leagues in their growth strategies.
As a result, LaLiga signed a trade partnership with HIS and Sony Bank, a cooperation agreement with competitions such as the J-League and Nadeshiko League and opened a Japanese account on Twitter and LINE.
In February 2018, DAZN, an OTT subscription service, strengthened its position in Japan by taking over the sportsNavi Live streaming platform, which is managed by Japanese conglomerate SoftBank. SportsNavi Live’s portfolio of rights, including LaLiga, was acquired by DAZN, which was launched in Japan in August 2016.