LaLiga started its digital business with a value of 450 million euros

December 16 – Spain’s LaLiga offered its digital product to a new company for 450 million euros and is now being promoted to a private equity investor.

The new company – LaLiga Tech – will be responsible for the commercialization and distribution of the league’s digital products, including Mediacoach’s tactical analysis tools, digital business intelligence services, LaLiga stadium capacity management system and the LaLiga SportsTV television platform. , An anti-piracy system and management platform.

At the Icade Business Club, LaLiga President Javier Tebas said: “We will transfer all this digitization to a trading company with assets of 450 million euros. In these years we have invested 200 million euros, but we estimate the resulting value is 450 million euros in costs. . “

Private equity investors can be offered up to 60%.

“We already have it in the market. We have spoken with several well-known mutual funds such as CVC Capital Partners and Bruin Sports Capital to see if we need to bring 60% into the market,” said Tebas.

LaLiga’s overview of private equity opportunities differs from other proposals for sports leagues and associations – including the recent Serie A and Bundesliga fundraising campaigns – which typically provide for participation in audiovisual and commercial rights.

LaLiga believes that the dynamism of the private equity market is the best way to increase the commercial potential of their digital initiatives and advance technology. Even though this is primarily a commercial deal, IP is expected to stay in technology in LaLiga.

The private equity offering includes the LaLigaSportsTV streaming platform. Although the OTT platform does not broadcast or broadcast rights to LaLiga matches, it does generate data on content consumption from its database of about 1 million users.

LaLiga announced it would transfer 110 employees working on its digital projects to a new company. Tebas said they already have agreements with 70 leagues and associations on who will sell digital products and systems.

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