LaLiga, Mediapro and Super Sports Media, based in Asia, have established joint ventures in China to promote the Spanish league’s commercial assets.
The new company, Spanish Football Trading and Marketing (SFCM), will work with the LaLiga China office to find new business opportunities in mainland China, Hong Kong, Macau and Taiwan.
SFCM will also strengthen opportunities to promote and sponsor the activation of LaLiga China on location with exclusive promotional packages and organization of eSports tournaments, the press release said.
“LaLiga works with two major business partners offering sponsors and licenses: MEDIAPRO China and Super Sports Media, which have audio-visual rights for LaLiga in China, and AFC (Asian Football Confederation). We want to continue to grow and innovate in this market. “Working with these partners will help us strengthen our strategy and develop in new fields,” said Javier Tebas, President of LaLiga and SFCM board member.
Sergi Torrent (pictured), LaLiga’s Managing Director in China, became CEO of SFCM.
Other board members include Pilar Jiménez, CEO of MEDIAPRO Group Asia Pacific, as President, Oscar Mayo, Director for International Business, Marketing and Development at LaLiga, as Vice President, and Tebas, Jaume Roures, sole administrator of the MEDIAPRO Group. and Yu Lingxiao, CEO of SuperSports.
“This joint venture is an important step in LaLiga’s trading strategy in China. The MEDIAPRO group and Super Sports Media are part of our development in the country, adding local knowledge and new resources with which we can expand the reach of our partners and licensees to expand. , “Torrents said.
LaLiga has introduced a comfortable season for Asian TV viewers in general because it has made a name for itself in a wide area. This is supported by the growth of LaLiga’s social media profiles on Weibo, Douyin and Wechat.