Barça goes live on Twitch with comments about La Liga games and esports.

December 16 – Spanish giants Barcelona launch their official Behemoth Twitch live broadcast today, opening with comments about the LaLiga match against Real Sociedad.

Match coverage includes pre-match, live commentary and post-match follow-up. Barcelona said that “this program will include first-team matches and will be a key feature of the service.” The broadcast has no right to live matches.

Twitch built its sports portfolio, building its base and reputation around video games and sports. A dedicated sports channel / Twitchsports is just getting started. This platform allows 2 million people to connect directly to Twitch every second. An average of 26.5 million people visit this platform every day.

Barcelona also has large digital numbers and leads the world’s football club with 370 million followers on social media and 1.37 billion interactions in the 2019/20 season.

Channel Barca will broadcast a wide variety of entertainment programs including exclusive live broadcasts focusing on the club’s new esports division, which was founded a year ago and participates in eFootball PES, Rocket League and Hearthstone.

Barça said the channel “will use features of the service to create innovative content to encourage fans to participate”.

“FC Barcelona will be working with two current content creators, but also moderating live broadcasts on social networks and integrating new partners who produce content specifically tailored to the Twitch community,” said a press conference.

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